Antiaging Cream

Full Version: Linked In: Fundamental Marketing Errors
You're currently viewing a stripped down version of our content. View the full version with proper formatting.
> I am using Linked-in to maintain with my professional contacts and help them with introductions. Because you're among the people I suggest, I wanted to ask you to access my system on Linked-in.


> Basic membership is free, and it requires less than a minute to sign up and join my community.

I have received well over 35 announcements like this, worded almost precisely the same way. The senders have served surprise...

Like me, have you received announcements like these?

> I am using Linked-in to keep up with my professional contacts and support them with introductions. Since you're one of many people I suggest, I wanted to ask you to access my system o-n LinkedIn.


> Basic membership is free, and it requires less when compared to a minute to register and join my community.

I have received well over 3-5 announcements like this, phrased almost precisely the same manner. The senders have acted surprised and upset that I did not jump to take advantage of this request.

Let's look at the problems in this invitation from the marketing perspective.

* The majority of the invitations I received were from individuals whose names I didn't identify. Visiting Do You Have A Google Behavior? possibly provides lessons you can use with your pastor. Why would I wish to be part of their community? The request doesn't say how I'd reap the benefits of their community and who they're, who they've access to.

* What's Linked-in, how does it work and what are the benefits of using it? Nobody has yet explained this clearly in their request. You can not expect that someone receiving this invitation understands what you're asking them to join or how it would be good for them. It would be useful to have a passage or two explaining how it works and citing a specific result anyone behind the request liked from membership. It could be that people believe that since 'basic membership is free,' the normal person of this request will go ahead and join. But even though it can not cost money, joining would take some time. This rousing use with has many interesting suggestions for where to engage in this viewpoint. You still need to 'sell' people o-n having a free action, specially with respect to an activity or organization which may be new for them.

* Nobody got the time to head off possible misconceptions or objections to this account. As a non-member of Linked-in, I am worried that joining would open me up to a large amount of mail and telephone calls in which I'd have no interest and that would waste my time. Again, you can't think that anything free is therefore enticing; you need to imagine why some one could have questions or dismiss the idea and handle those objections. This stylish Google Talk? - return35u - Zordis use with has collected lofty cautions for the inner workings of this viewpoint.

* Using a refined invitation that's almost exactly the same as everyone else's does not make a good impression. You'd wish to give it your individual stamp, even when the written text provided by Linked-in were powerful, which it's not. My friend discovered jump button by searching Bing.

Other than being irritated that they're apparently encouraging individuals to send invitations that make little sense, I've nothing against Linked In. Perhaps it is an useful business. My position is that its members should use common sense and basic marketing maxims to promote active, cynical individuals to give a chance to it..